Tinder this day presented it has hired Facebook vetRavi Mehtaas its new Chief Product Officer, as the firm continues to shift Tinder’s focus to the younger demographic still having fun with the “single daily life.” Mehta’s background contains over Two decades in the industrial, along side time at Facebook, TripAdvisor, and Microsoft. Most fair not too lengthy prior to now, Mehta had served as Product Director for Childhood Engagement at Facebook.
This role alive to analysis into how Gen Z spends time on-line and helped Facebook identified product alternatives to back this demographic. While there, Mehta used to be alive to by Facebook’s launch of the immediate-formvideo app Lasso, which aims to be Facebook’s TikTok rival. He also labored on the launch of Facebook Polls and aided along with his personnel’s M&A methodology.
Earlier than Facebook, Mehta labored at TripAdvisor leading product trend for the Inns, Sights, and Restaurants verticals–and launched instantaneous reserving. He led particular person skills teams across a selection of areas, along side mobile, personalization, search & discovery, commute planning, maps, and particular person-generated order; and directed the worldwide market trend and localization teams.
His assorted skills contains time at Viximo (obtained by Tapjoy), AdvisorNow, Microsoft and the Boston Consulting Community.
At Tinder, Mehta fills the rolevacated by Brian Norgard in November 2018.
Norgard had joined Tinder by an acquisition in 2014, the place he originally served as head of revenue sooner than being promoted to the executive product role in gradual 2016. At the time of his departure, Norgard talked about he wished to come all all over again to his entrepreneurial roots and make investments in early stage companies.
Tinder had not presented an intervening time CPO following Norgard’s departure.
Mehta’s hiring comes at a time when Tinder mother or father Match Community is extra diversifying its portfolio of dating apps.
With itspaunchy acquisition of relationship-focused Hinge, the firm isnow focusingTinder more on a young, 20-something particular person inappropriate – that’s, folks who aren’t willing to cool down, however are reasonably having fun with being single and dating more casually. As phase of this shift, Tinder now runs a daily life e-newsletter,Swipe Existence,which publishes tales about dating styles, alongside others about scoot, food, and diverse trends.
It has also invested more heavily in product suggestions catering to a younger demographic, loveTinder Uand its linked suggestions fair likeSpring Ruin modeandRivals Week. And Tinder is now focusing on activities on the total appreciated by young folks, love song fairs and events, with final year’slaunch of Swipe Surge.
On Match’smost stylish earnings call, the firm talked about it would broaden Tinder U in 2019 to quilt more faculties in the U.S., launch the product internationally, and label more events and marketing and marketing around faculty events and the social calendar, as it did with Spring Ruin mode. It makes sense, then, that Tinder would desire to rep somebody whose background alive to products catering to Gen Z customers.
“Tinder’s product innovation brought a full new technology to the category and now millions of oldsters across the globe are connecting, dating, and beginning relationships. It has turn out to be a social phenomenon and the glide-to app when you is at risk of be single. As we enter the subsequent chapter of product innovation and global growth, we are infected to dangle Ravi’s standpoint and skills at Tinder,” talked about Tinder CEO Elie Seidman, in a statement relating to the hiring.
“Tinder is one amongst the uncommon products that’s had a standard impact on how folks around the arena meet and fasten. And there’s so mighty more to attain. I’m taking a scrutinize forward to becoming a member of Elie’s personnel and hitting the ground working,” talked about Mehta.
Mehta has an M.B.A. from MIT’s Sloan College of Management, and a B.S. in Laptop Engineering from Boston College.