There’s big news for one among India and Southeast Asia’s longest-running early-stage investors after Gree Ventures, the fund hooked as a lot as Japanese gaming agency Gree, presented the foremost conclude of its third fund, which is targeted at $130 million.

Gree has been a fixture in Southeast Asia since 2012, but now the agency is rebranding toStrive(or “STRIVE” to quote the clicking free up) for the brand new fund. Rebrandings usually seem token, but, in this case, it makes reasonably about a sense to cease being known as Gree (“GREE”) since the firm is apt one LP of many.

“Other folks usually confuse us as a single LP fund,” Nikhil Kapur — who has been promoted to companion — told TechCrunch in an interview. “However we’re reasonably self sustaining from Gree, plus we’re now not a company fund and we’re now not investing in gaming.”

Indeed, in this case, the fund is talking to non-Japan-primarily primarily based utterly LPs for the foremost time over doable participation. Confirmed LPs consist of previous backers SME Toughen JAPAN — which is share of the Ministry of Economy, Alternate and Industry of Japan — Gree itself and members of the Mizuho Financial Community. Opening the doorways to doable LPs in Southeast Asia is about adding “more native networks in these markets,” Kapur explained.

These particulars, it is extraordinarily noteworthy commercial as trendy for Strive, which is inserting the foremost point of interest on B2B. Kapur said that 60-70 percent of previous investments have tended to be on B2B deals, but now fund three is — for the foremost time — nearly utterly dedicated to that segment.

Southeast Asia has viewed some seed investors scuttle extra down the chain —Jungle Ventures’new fund is concentrating on a $230 million final conclude, while Golden Gate Ventures’ third fund is $150 million while it additionally has a ‘development fund’ geared in direction of $200 million — but Strive is sticking to early stage.

As seed funds journey, $130 million is lots but there’s lots of nuance to that resolve — it won’t all journey to early-stage assessments.

The fund is destroy up all the contrivance in which through India, Southeast Asia and Japan — with spherical half of that allocation estimated for deals outdoor of Japan. That leaves spherical $25 million for ‘first assessments.’ Kapur said that the outlined aim is to search out 20 startups to abet, after which double down on them with that put together-on capital. Apparently, he said that there’s no exhausting allocation between the three point of interest areas and put together-on capital is allocated freely to these companies which could presumably be performing properly and able to develop, no subject geography.

The Strive crew

Taking a stare more closely at India and Southeast Asia, Kapur and investment supervisor Ajith Isaac pointed to elevated synergies between the 2 areas. Indeed, gargantuan Southeast Asian avid gamers love Grab and Roam-Jek have tapped India’s skills pool and located their R&D centers and engineering groups within the nation, while Indian startups apartment increasingly foraying into Southeast Asia for market expansion.

“We stare these areas now not final separate within the come future… [and] turning into very intertwined,” Kapur said, citing that in mission capital corporations love Accel and Lightspeed andfollowing Sequoia India and investing straight in startups in Southeast Asia.

“The living will become very noteworthy interlocked and there’s a predicament in other folks who can bridge it… that’s where we stare a differentiated value-add on our aspect,” he added.

Southeast Asia itself has matured immensely since the Gree fund’s early days, but Kapur and Isaac — investment supervisor Samir Chaibi is the third member on the non-Japan aspect of the fund — support that there’s restful “a predicament by manner of institutional capital on seed stage” in some verticals where angel investors are serving to new ventures ranking off the bottom with first assessments and early backing. That’s where the brand new Strive fund is alive to to manufacture its ticket.

The fund, which has traditionally been very lean by manner of personnel, will additionally bulk up its agree with numbers. Kapur said he’s hiring native groups in India and Indonesia with a viewing to rising the non-Japanese headcount to six other folks by the cease of the yr.