[NEWS] RosieReality, a Swiss startup using AR to get kids interested in robotics and programming, scores £2.2M seed – Loganspace

RosieReality, a startup out of Zürich increasing client augmented fact experiences, has raised $2.2 million in seed funding led by RedAlpine. Other backers embody Shasta Ventures, Atomico Partners Mattias Ljungman and Siraj Khaliq (each and every of whom invested in a non-public ability), and Akatsuki Entertainment Fund.

Basically based in early 2018,RosieReality’sfirst AR trip is designed to ignite youngsters attracted to robotics and programming. The dapper cellphone camera-based app is centred around “Rosie,” a cute AR robot that inhabits a “Lego-handle” modular AR world within which you and your mates are tasked with building and fixing world-size 3D puzzles.

The kicker: to solve these 3D-puzzle games requires “programming” Rosie to switch across the augmented fact world.

“By increasing Rosie the Robot, we created the first interactive and modular world that completely lives in your camera feed,” RosieReality co-founder and CEO Selim Benayat tells TechCrunch. “We spend this new computational platform to allow youngsters to creatively manufacture, solve and half world-sized puzzle games with guests and households – grand handle unusual-day Lego”.

Describing Rosie the Robot’s accepted users as teens that “handle the fetch 22 situation of intricately crafted puzzles,” Benayat says piece of the muse leisurely the AR game modified into remembering how as a child he broken-all of how down to handle spending time building stuff and then keen guests over to present an explanation for them what he’d built.

“Teenagers at this time are no longer that various,” he argues, earlier than including that AR makes it imaginable for them to have the an identical tangible and contextual sensation whereas giving them a a lot bigger outlet for his or her creativity.

“We detect the camera as a instrument to educate and allow [the] subsequent skills of creators. For us gaming is the last inventive, social and academic outlet,” says the RosieReality CEO.