Pomona, an Indonesian startup that creates omnichannel marketing and sales gadget for user manufacturers, launched today it has raised a Sequence A-2 of $3 million led by Vynn Capital. The round also included participation from new investors Ventech China and Amand Ventures, and returning ones Stellar Kapital and Central Capital Ventura.
(As for why it’s an A-2, co-founder and CEO Benz Budiman explained the corporate already raised an undisclosed pre-A round, which modified into reported in the media last year as a Sequence A. To ebook clear of misunderstanding about this funding because it isn’t any longer a Sequence B, they’re referring to it as an A-2).
Basically based in 2016 by Budiman and CTO Ari Suwendi,Pomona’sgadget permits manufacturers to give cashback incentives to Indonesian patrons and involves tools for analyzing customer engagement, offline sales conversion and the effectiveness of promoting and advertising and marketing and marketing campaigns. It modified into developed namely for manufacturers in two classes: user packaged goods, such as toiletries and cleansing provides, and rapid-involving user packaged goods, or items with a short shelf life and excessive turnover treasure food and seasonal items.
The company on the 2d works with higher than 50 manufacturers, together with Unilever, Japfa, ABC President, Sosro, Frisian Flag and Sungai Budi.
Pomona’s new funding will be outdated school so that you just can add new services with the plot of changing into an live-to-live resolution, says Budiman. “For manufacturers, we’re seeking to give extra files and files facets to permit them to higher tag local Indonesian patrons and tailor their engagement suggestions to enhance outreach efficiency, in the reduction of prices and higher address their wants.”
The company also has plans to prolong into new markets in Southeast Asia, but is holding which countries below wraps for now.
Pomona’s alternate choices let possibilities redeem cashback offers by scanning a receipt with the Pomona app, or its partners can utilize Pomona’s white-worth alternate choices to originate their very indulge in branded cashback rewards app. As well to increasing sales, Pomona’s alternate choices can support expand offline-to-on-line conversion charges, since most purchases are nonetheless made in brick-and-mortar stores. This provides firms a new system to behold what motivates customer engagement and their procuring behavior.
In a press insist, Vynn Capital founding partner Victor Chua said, “As a serious driver for non-public consumption in Southeast Asia, Indonesia is a further and extra most indispensable marketplace for international manufacturers. Working out the behavioral traits of local patrons is most indispensable for manufacturers coming into and dealing in this dynamic market as patrons became extra skilled and preferential in their spending alternate choices.”