[NEWS] Data tells us that investors love a good story – Loganspace

A whole bunch of billionsof greenbacksin venture capital went into tech startups final twelve months, topping off mountainous enhance this decade. Right here atDocSend, we’re seeing the downstream effects in our records: traders who acquire DocSend links are reviewing extra pitch decks than ever, as extra of us form companies and grab a seek at to salvage a slash of the funding opportunities.

So it stands to reason that making your pitch deck stand out is serious to raising a spherical. But how pause you pause that in this type of aggressive panorama?

After analyzing both successful and failed fundraising pitch decks, we’ve realized that storytelling issues and this hasn’t modified over the previous couple of years. This makes intuitive sense — who doesn’t treasure a correct fable?

But does telling a fable relieve founders carry capital efficiently? And additional importantly, pause you fail to fundraise while you don’t give an explanation for a fable? On this post, I’m going to fragment some exhausting proof.

It follows up on my post over on TechCrunch, three spacious mistakes we perceive in failed pitch decks.

Sooner than we initiate up diving into the records, right here’swhywe know: our doc sharing and tracking platform is old each day by hundreds of startups to fragment their decks securely with traders, with visits to pitch decks shared by potential of DocSend having grown 4x from 2017 to 2018. Controlling for DocSend’s enhance, we estimate that traders are viewing 35% extra decks in 2018 than they did in 2017.

In total, over 100,000 customers have shared over 2.2 million links via DocSend since we launched in 2014, and these documents have bought over 220 million views; while we’ve grown rapidly among gross sales, enterprise pattern and customer success teams, startup pitch decks have persisted to be a current employ-case. We’ve also beenanalyzing the pitch recordsin a collaboration with Harvard Enterprise College since 2015, so we’re skilled at analyzing and interpreting this knowledge.

First impressions stick

The old-favorite adage “you most tantalizing salvage one likelihood to salvage a predominant influence” is solely via pitch decks, and really that used to be the case for our firm’s contain fundraising direction of. When I pitched DocSend for our seed spherical, I knew what we had been up in opposition to — why will this be a spacious enterprise? And, why received’t Google form this? Our product used to be collected in private beta, and we had no income. Then every other time, we had an MVP and folk that had been utilizing our product, in conjunction with our possible traders, found the product to be very precious.