Succor in 2017 Ometria, an “AI-powered” customer advertising and marketing platformraised$6m in Assortment A funding to add to the $11m it had already raised. Its platform is all about allowing shops to ship personally personalized advertising and marketing messages across rather a lot of sign touchpoints.
Recently it’s launched that it’s raised $21m in a Assortment B funding led by London-primarily primarily based Octopus Ventures, with original investors Sonae IM, Summit Action, Samos and Adjuvo, besides to ten early angel investors, making further investments. Marieke Christmann from Octopus Ventures and Eduardo Piedade from Sonae IM both be half of Ometria’s board.
The funding can be extinct to spin up Ometria’s product development, expanding the platform’s specialist retail advertising and marketing capabilities and further innovating its AI-primarily primarily based expertise.
Off the succor of the funding spherical, Ometria will furthermore be opening its first US-primarily primarily based operation in Unusual York.
Ometria’s schtick is that it addresses the very fact that customers will no longer tolerate the torrent of verbal replace ship in the direction of them that is of route inappropriate to them, especially because the retail atmosphere becomes ever extra competitive.
Its predominant opponents are unfold across companies like e mail service providers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral advertising and marketing tools (CloudIQ, SaleCycle, Yieldify) and customer insight companies (More2, AgileOne). Its argument is that none of these companies had been developed specifically for retail, or to compose and spend a unified predictive profile of every customer.
Ometria’s CEO and Founder Ivan Mazour says: “We’re all overloaded with data and verbal replace, it’s relentless and maintain to be addressed. Retail advertising and marketing has contributed heavily to this, with most advertising and marketing experiences being ones we merely don’t expertise. Ometria solves this ever-increasing declare for a form of of outlets, and a form of of millions of customers.”
It now has a consumer grisly of 200 shops, including Resort Chocolat, Fred Perry, MADE.com and Notonthehighstreet.com. Its senior leadership crew now contains Pete Crosby (formerly of Triptease) as Chief Earnings Officer, Safe Lord (formerly of CheetahMail) as VP of Expert Services and Jennifer Yorke (formerly of Bazaarvoice) as VP of Customer Success.
Marieke Christmann, Investor, Octopus Ventures, says, “We’re very excited to maintain led Ometria’s Assortment B – a huge instance of how we make investments in if truth be told pioneering entrepreneurs that are developing innovative alternatives by tech. Ometria will spend this investment to revolutionize the retail advertising and marketing replace with its AI capabilities. We want to scrutinize entrepreneurs assign aside their possibilities on the coronary heart of the replace and that is precisely what the crew is doing.