AFTER A HARD-FOUGHTre-election marketing and marketing campaign, an American president could thwack some balls down a fairway, or scoot shoot turkey with the boys. Narendra Modi is diversified. As India’s gruelling election marathon reached its seventh and supreme round of balloting, leaving a smash sooner than the final tally on Can also 23rd, its prime minister headed as an alternative to a hermit’s cave on the foot of a Himalayan glacier. Or moderately, Mr Modi led a posse of cameramen to the scenic Kedarnath Temple, where they dutifully snapped him in a range of poses, from deep meditation cloaked in a saffron scarf, to striding purposefully against a backdrop of snow-capped peaks, carrying a gray woollen cassock and felt cap, a silken tiger print solid over his shoulder.

The characterize, half of Olympian god and half of kung-fu wizard, suits a man who appears to be like to enjoy pulled off a miracle. For such, in the permanent subtropical storm of Indian politics, is the rarity of two consecutive corpulent parliamentary majorities. AsThe Economistwent to press, the Bharatiya Janata Social gathering (BJP)regarded topic to develop its piece of votes from 31% in 2014 to 40%, and to develop its number of seats in the Lok Sabha, or decrease dwelling of parliament. With plenty of smaller regional occasions as allies, Mr Modi will revel in a single other walloping majority.

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There are many the explanation why theBJPhas again outplayed its competitors. At the highest, then again, is Mr Modi’s charisma. The relentless ubiquity of his face, in print, on shows and in streets, could merely be something that cash and energy can pick—and theBJPhas plenty of every. What takes skills is to safe a characteristic as an faded-yet-trendy captain of an imaginary Team India, and then to play it out with unbounded conviction. In adopting an nearly mythical persona, Mr Modi appears to be like to upward thrust heroically above his foes. He turns correct into a vessel for dreams, now not most productive of national glory but also individual dignity. He involves his followers in a memoir that promises a at ease ending.

But with his wagging finger and gravelly enlighten, Mr Modi is also a vessel for anger. In speeches over contemporary weeks, one count showed he spent fifty three% of his time attacking opponents, a extra 18% speaking of national security, and most productive the remainder toutingvikas, or pattern—the central theme of his 2014 marketing and marketing campaign. Within the city of Gondia in the declare of Maharashtra in early April, he blasted critics for questioning his choice to strike at Pakistan, following an assault in February claimed by Pakistan-primarily primarily based fully militants. “Of us that take a seat in air-conditioned areas of work in Original Delhi divulge the nation has forgotten Balakot [the site of the attack]. Enjoy we forgotten Balakot?” In Mysore, he declared that one and all terrorism in India used to be linked to Pakistan, however the rival Congress event saved speaking about “Hindu” fear. Back in Maharashtra, he asked first-time voters to devote their ballots to Indian martyrs. “What could merely furthermore be more sacred than giving your vote to the nation?” he cried. “Exercise your different, and mediate who can support the motherland.” Then, at a rally in Uttar Pradesh, he asked the gang if it felt lawful when India hit Pakistan, or tested a brand contemporary satellite-killing missile.

Without Mr Modi, reckons Sanjay Kumar, director ofCSDS/Lokniti, a Delhi mediate-tank, theBJPwould doubtlessly enjoy misplaced. Despite some a success social programmes, the Hindu nationalists’ 5 years in energy enjoy largely did not are living up to promises, and truly triggered customary wound, namely to minority groups. Polling records point out that in the populous Hindi-speaking heartland, where theBJPnow not too prolonged previously misplaced three declare assemblies to the rival Congress event, a excessive percentage of voters this time voted for the prime minister moderately than his event.

Yet Mr Modi’s strutting, sneering nationalism stays most productive phase of the account. His opponents aided their very hang defeat. As in 2014 they largely did not fabricate unfriendly-event alliances, allowing theBJPto purchase plenty of three-draw races with a mere plurality of votes. Congress, one of the best national rival amid a sea of regional occasions, vainly tried to chip away at Mr Modi’s characterize, and to bellow itself as equally Hindu, but did not give a compelling contemporary memoir. Its chief, Rahul Gandhi, had if truth be told narrowed his reputation gap with Mr Modi from a dismaying 35 percentage capabilities in Can also 2017 to appropriate ten capabilities a year later. But when the phobia assault in February, followed by Mr Modi’s retaliatory strike, precipitated a reflexive nationalist surge, the outlet yawned again to 19%.

The peerlessly timed clash with Pakistan used to be infrequently theBJP’s most productive extra advantage. Indeed Shivam Vij, an astute media commentator, suggests that given his hand of jokers it’s stunning that Mr Modi did now not purchase 100%. Now not most productive did theBJPwield immensely more cash than competitors, it has a powerful higher-greased event machine, backed up by the avenue energy of plenty of of Hindu-nationalist voluntary groups. Madhya Pradesh, a declare appropriate captured by Congress 5 months earlier, then again returned a hugeBJPmajority to parliament, largely since it mobilised sufficient voters to register a ten-level surge in turnout.

Just a few of Mr Modi’s a truly grand toughen could merely now not be described as voluntary. Conveniently, authorities statisticians tried to bury reviews of a surge in unemployment sooner than the vote. Correct as helpfully, the Indian air force shunned spoiling Mr Modi’s martial bombast, delaying the revelation that at some level of February’s transient filth-up with Pakistan it had shot down one of its hang helicopters. At a time of rising world oil costs, in the meantime, declare-owned fuel distributors saved the price of petrol for Indian shoppers artificially low (now not surprisingly, they are beginning to upward thrust). Now not least, the Election Commission of India, a extremely efficient body with seven decades of accolades for beautiful and atmosphere pleasant management of the arena’s most logistically daunting democratic teach, has in contemporary months issued a prolonged series of selections that advantaged Mr Modi. But presumably it’s now not stunning that the gods rep the total success.