Dave Arnold, Tesla’s senior director of communications, is leaving the firm after two-and-half years, based completely on sources mindful of the plod.

Tesla confirmed to TechCrunch that Arnold became once leaving in June.

“We’d pick to thank Dave for his work in toughen of Tesla’s mission, and we wish him nicely,” a Tesla spokesperson acknowledged in a firm-issued assertion. “Dave will remain with the firm for the next month to aid transition his responsibilities to Keely Sulprizio, Tesla’s director of World Communications.”

Arnold grew to change into senior director of communications at Tesla in July after the departure of Sarah O’Brien. O’Brien, who became once beforehand atApple,held the ranking 22 situation at Tesla for two years. She later took a ranking 22 situation at Facebook.

The tip communications job at Tesla is a excessive-profile and crucial position for the firm, which unlike other automakers, doesn’t absorb a ragged marketing strategy. And thanks to thethe shut to-frenetic quantity of consideration that Tesla and CEO Elon Musk receives from merchants and the click, it also shall be a tricky and laborious one. 

The standard stint for the position has been about two years.

Musk reaches his fervent fan atrocious — and critics — thru Twitter. His yarn now has some 26.5 million followers. Musk’s tweets, along with other announcements and controversies, translate to fixed recordsdata coverage of the firm.

That coverage has been largely liable for utilizing sales. Tesla’s relationship with the media may perhaps per chance perhaps very nicely be rocky at cases. On the opposite hand, the dignity by the click has also helped drive sales. The firm has acknowledged in outdated regulatory filings that “media coverage and word of mouth had been the major drivers of our sales leads and absorb helped us comprise sales without ragged marketing and at quite low marketing costs.”