AT&T’s stay TV streaming provider, DirecTV Now, is getting a new name. The corporate in Julyannouncedthat the provider would soon be rebranded to AT&T TV NOW at some level later within the summertime. The corporate at the moment time confirmed that alternate is officially rolling out.
The corporate teased the rebrand’s originate on itsTwittermyth this afternoon, however didn’t account for what it supposed by “complete new investigate cross-test.” Many assumed the tweet referred to the reality that DirecTV Now price — which restful stays across all app platforms and social accounts — will in the end be removed.
A company spokesperson confirmed the tweet became once linked to AT&T’s prior announcement of the name alternate.
That being mentioned, the AT&T DirecTV Now apps haven’t yet been updated within the app retail outlets, so right here’s the first news that the name alternate is approaching near. (The spokesperson couldn’t discuss to the true timing of the rebrand’s arrival).
AT&T had previously defined that DirecTV Now prospects would watch the rebranding stride stay around the identical time that the brand newAT&T TV providerbegan its pilot sorting out.
The latter is the company’snew dwelling TV providerthat doesn’t require a satellite. As an substitute, it offers stay TV and on-seek information from titles over a broadband connection, plus a cloud DVR, and entry to hundreds of streaming apps treasure Netflix and Pandora, as effectively as a command some distance off powered by Google Assistant.
Every AT&T TV NOW and AT&T TV will divulge the identical AT&T TV app on cellular devices and on their TV’s valuable shroud. There might maybe be no alternate for present DirecTV NOW subscribers past desiring to re-accept the phrases of provider to proceed streaming.
The DirecTV Now app will update automatically to change into the AT&T NOW app when the changes stride stay, the company mentioned.
DirecTV Now rebranding isn’t the preferrred alternate to AT&T’s streaming plans in fresh months.
The corporate furthermorerolled out label hikesand new bundles for DirecTV Now prospects,punted on its usual plansfor a multi-tiered WarnerMedia streaming provider, and final monthannounced its new HBO Max providerwould in its put originate in spring 2020 for a little bit of additional than the HBO NOW subscription of $14.Ninety nine/month.
The new name for AT&T’s stay tv streaming provider comes at an opportune time, because the DirecTV Now price has been within the headlines as a result of a almost three-week-long blackout of CBS stations whereas the corporations negotiated a new carriage settlement.
That deal had impacted 6.6 million folks across DirecTV Now, Articulate TV, and AT&T’s U-Verse in loads of main cities along side Original York, Chicago, and LA. A new settlement became oncereachedfinal week, appropriate ahead of the anticipated announcement of a CBS-Viacom merger. (Announcedat the moment time!)