[NEWS] Xiaomi has shipped 100 million smartphones in India – Loganspace

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[NEWS] Xiaomi has shipped 100 million smartphones in India – Loganspace


Xiaomiacknowledged on Friday it has shipped over 100 million smartphones in India, its most important market, since origin operations in the nation five years ago. The firm cited figures from compare firm IDC in its dispute.

The Chinese big, which hasheld the tip smartphone provider put of dwelling in India for eight straight quarters, acknowledged funds smartphone series Redmi and Redmi Order beget been its top selling lineups in India.

“It’s a testomony to the love we now beget bought from millions of Mi Fans since our inception. There beget been brands who entered the market earlier than us, but are nowhere conclude to the unprecedented feat we now beget executed,” acknowledged Manu Jain, VP of Xiaomi and MD of the firm’s India industry, in an announcement.

Transport 100 million smartphones in India on my own is a noteworthy feat for Xiaomi, which operates in dozens of markets. The firm last yearshipped 100 million handsets in about 10 months worldwide (India included) in what turned into a file for the firm.

As competition in its dwelling nation intensified, India has emerged as the biggest marketplace for Xiaomi in contemporary years. When the Chinese firm entered the nation, for the vital two years, it relied largely on selling handsets on-line to lower overhead. However in the years since, it has established presence in brick-and-mortar market, which continues to drive noteworthy of the gross sales in the nation.

xiaomi india

Image: Manish Singh / TechCrunch

Last month, Xiaomi acknowledged the firm is on goal to constructing presence in 10,000 bodily stores in the nation by the pause of the year. It expects offline market to drive half of of its gross sales by that time body. Xiaomi says it has created greater than 20,000 jobs in India, the massive majority of which beget been filled by females.

At the same time as smartphones is restful its marquee industry in India, Xiaomi has additionally brought a selection of different hardware products to India and has constructed tool companies and products for the native market. The firm has additionally donned the hat of an investor, backing a series of startups in conjunction with native social network ShareChat, which not too long ago raised $100 million from Twitter and others, fintech startups KrazyBee and ZestMoney, and entertainment app supplied Hungama.

In contemporary interviews with TechCrunch, Xiaomi executives beget acknowledged that they retain a dedicated crew in India that appears to be like to be like at opportunities in investing in startups.

“We mediate right here’s proper kind the origin of a trace original chapter, and we are going to have the flexibility to continue to roar in more categories and products with easiest specs, most sensible seemingly quality at just pricing for all our Mi Fans,” Jain acknowledged this day.

Samsung, which once led the Indian smartphone market, has launched a handful of smartphone fashions all the diagram thru diverse trace sides to greater compete with Xiaomi. It has additionally ramped up its marketing funds in the nation. Xiaomi, which spends exiguous on marketing, remains on top.

Samsung, which entered India greater than a decade ago, has additionally seemingly shipped greater than 100 million smartphones in in the nation. TechCrunch has reached out to a Samsung spokesperson in the nation for affirmation.

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