Pratilipi, an app that is uniting writers in India and encouraging others to elevate a explore at their hand at storytelling, has appropriate raised $15 million to enlarge its community in the nation.

The Series B financing spherical became led by Qiming Endeavor Companions. Original merchantsNexus Endeavor Companions,Omidyar Network India, Shunwei Capital, Contrarian Vriddhi Fund, and WEH Ventures additionally participated in the spherical. The 5-365 days-weak startup has raised about $21 million up to now.

Ranjeet Pratap Singh, CEO ofPratilipi, describes his platform as “YouTube for writers.” In an interview with TechCrunch, he acknowledged more than 100,000 writers are full of life on the platform and it has gathered over 5.2 million monthly full of life readers.

Pratilipi mostly focuses on textual jabber and audio storytelling in Indian languages, a definite segment condominium but one which additionally stays largely untapped. Singh acknowledged that the platform has managed to scheme a genuinely precise reader inferior. A median reader spends about fifty three minutes on the app, while web users exhaust about quarter-hour there.

As folk from smaller cities and cities in India advance on-line for the first time, there became an gargantuan surge in the seek data from for jabber in native languages these days. Ankush Sachdeva, CEO and cofounder of social networking platformShareChat,acknowledged earlier this 365 days that he became stunned to perceive how immediate ShareChat had built a neighborhood with tens of millions of users by appropriate offering jabber in Indian languages.

Pratilipi at this time serves no ads to its users, but writers on the platform additionally assemble not bear a technique to at as soon as monetize their jabber. That’s section of what Singh intends to alternate with the recent capital.

He acknowledged that Pratilipi will soon originate to desire rights to a pair tales and support writers stable offers with movie and web series studios and publishing houses. A excellent portion of the capital will traipse into engineering to bolster tales solutions that populate the platform.

“Pratilipi is effectively positioned to make a choice the subsequent wave of data superhighway users in India, who pick to exhaust jabber of their bear vernacular languages. The corporate has already built a sturdy neighborhood of readers and writers, and community effects present sturdy boundaries to entry,” acknowledged Helen Pei-Hua Wong, Accomplice at Qiming Endeavor Companions.

“In China, we now bear got viewed the rapid speak of individual-generated jabber platforms, some of which grew to alter into the principle offer of entertainment for millions of data superhighway users. We hope to half our experiences in China to support the corporate grow,” she added.

Pratilipi competes withYourQuote, which has raised about $1 million up to now. YourQuote runs short tales on its app and organizes birth mic occasions all over diversified cities and cities for writers and poets. In many solutions, it additionally competes with ShareChat, Helo, and Vmate, all of which bear built social networks spherical textual jabber and media jabber.